I always thought that freedom had something to do with having many options, or choices. In fact, i think most people do, don't you? The more options laid before you, the more FREE you feel. Yes, i believed so until my boss led me to this 20min mind opener in TED. Its a quick explanation by Barry Schwartz on "The Paradox of Choice".
He presents the concept of choice being actually bad for person. That the more choices placed before us, the less action we tend to dive into. He called this "Analysis Paralysis".
Added to this, the existence of multiple options lead to the increase of expectation and the higher probability of dissatisfaction when a certain choice is made (the grass is always greener on the other side). Unfortunately, its human to compare. Insert, one of my Boss' favorite word: COMMITMENT.
Once he made a choice, he would LOVE it, and stick by it despite the overwhelming temptation of looking at the opportunity cost unfolding right beside. He would consume his choice, never looking behind or at the side. Just simply straight ahead.
COMMITMENT.
Subscribe to:
Post Comments (Atom)
The whole book Barry wrote to himself why he felt bad about the jeans is waiting for you in Manila hehe
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteSo true. And "most of marketers" don't know about it.
ReplyDeletelol.
As a business doer, back to what Seth said, "just be the Best on what you do". Something like that.
-Simply being specific-
*lol @ the jeans story