A few weeks ago, my business partner found a great new spot for our 2nd Ice Cream Machine. It was a school somewhere east of Jakarta. It sold an average of 300 cones a day each sold at 3000 IDR (0.3 USD). That was 90 USD of gross sales a day, around 900 USD net a month. unfortunately, there wasnt enough electricity and our Machine kept dying on us once in a while. The nuns that ran the place did not want to give us anymore increase so after many failed negotiations, we ended up pulling out.
Business is not all about Marketing. Its also about winning negotiations. Its like in the movie "Boiler Room". Ben Affleck's character pointed out that when you make a sales call some one always ends up selling and someone always ends up buying. Its either you (the salesman) sells the person what you want to sell, or he (your target customer) sells you a reason he/she cant. Either way, a sales is made.
9 mins before 4:30 now, hafta chug down my last ounces of water for the day.
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yes you are right
ReplyDeleteBusiness has only two functions - marketing and innovation.